Why is the Starbucks logo a siren?

The choice of a siren as the Starbucks logo is deeply rooted in the brand's history and the mythology surrounding coffee's journey. The siren, a mythical sea creature known for its captivating song, symbolizes the allure and enchanting experience that coffee offers. The design evokes a sense of seafaring tradition, reflecting how coffee has historically been transported across oceans from its origins to consumers worldwide. This connection emphasizes not only the enticing aroma of coffee but also the adventure of exploring different coffee cultures and flavors.

The siren draws in customers much like the siren's song lured sailors, inviting them to indulge in the rich experience that Starbucks creates through its carefully crafted coffee offerings. By choosing this imagery, Starbucks establishes a link to the maritime history associated with trade, highlighting its passion for high-quality coffee sourced from diverse locations.