What is the name of the Starbucks loyalty program?

The Starbucks loyalty program is called Starbucks Rewards. This program allows customers to earn rewards for their purchases, which can be redeemed for a variety of benefits, including free drinks, food items, and exclusive member offers. Customers can accumulate points (known as Stars) for every purchase they make, and once they reach a certain number of Stars, they can exchange them for rewards.

The name "Starbucks Rewards" clearly reflects the program’s focus on rewarding customer loyalty, setting it apart from other naming conventions that might suggest a more general or less personalized approach, like "Starbucks Points," which doesn't emphasize the reward aspect. Likewise, "My Starbucks" implies a personalized account but doesn’t convey the rewarding aspect, and "Starbucks Club" could suggest a membership without the specific focus on loyalty rewards that is central to Starbucks Rewards.